dwenius: (Default)
dwenius ([personal profile] dwenius) wrote2009-03-12 06:07 pm

(no subject)

On the route from San Francisco airport to El Cerrito-- a path too often traveled-- there is a large sign that says: "Autonomy Dominates the Search Industry." Without getting into the question of the veracity of this claim, I will remark that I am convinced that this specific wording is intended to subliminally suggest to the aging Bay Area hippie population the name of a Pink Floyd song, thereby engendering spontaneous feelings of goodwill towards the company that their product's performance would not necessarily foster.

So: score one for the evil forces of marketing. Also, there has not been nearly enough exploitation of this and similar memes in SciFi, not even in P.K. Dick.

[identity profile] glaucon.livejournal.com 2009-03-13 02:03 am (UTC)(link)

that would explain this ad I found on craigslist:

several specialties offer some future creative growth to go-getters in a case when moving is unpredictable.

[identity profile] http://users.livejournal.com/_lj_sucks_/ 2009-03-13 02:20 am (UTC)(link)
Well, they were the company who first came up with the idea of letting people buy their way to the top of search engine results pages...

[identity profile] glaucon.livejournal.com 2009-03-13 02:56 am (UTC)(link)
I don't get it - what song is that a reference to?

[identity profile] dwenius.livejournal.com 2009-03-13 03:10 am (UTC)(link)
Astronomy Domine

Right?

[identity profile] glaucon.livejournal.com 2009-03-13 04:42 am (UTC)(link)
yeah, I got *your* reference (see my first reply). I was joshing mathew in response to *his* reply.

[identity profile] dwenius.livejournal.com 2009-03-13 05:48 pm (UTC)(link)
I R TEH DUM.

[identity profile] twirlgrrl.livejournal.com 2009-03-13 03:27 am (UTC)(link)
LAWL

[identity profile] eejitalmuppet.livejournal.com 2009-03-13 10:32 am (UTC)(link)
The closest to a "future in which marketing is all" that i can think of are The Space Merchants by Frederik Pohl and C. M. Kornbluth (written in the '50s, and probably showing it by now; i read it as a teenager), and the sequel written by Pohl on his own in the '80s (The Merchant Wars or something like that). Not fantastic literature, but they had their moments.

[identity profile] crisper.livejournal.com 2009-03-13 06:59 pm (UTC)(link)
Actually, I rather like that billboard as a warning instead of as something touting an actual company.

Questions are a burden for others. Answers are a prison for oneself. And the information-industrial complex is ruled by self-determination.